Sunday, 18 April 2021

Why Understanding your Customer’s Pain Point is Crucial in ABM Strategy?

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 In my last post around account based marketing (#ABM), I talked about importance of content and how can one measure it. In this post, I in...
Sunday, 4 April 2021

Importance of "Content" in Account Based Marketing & Why utm_content is NOT optional

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#Content is undoubtedly the most under-rated area in #marketing. Its importance is felt very strongly in areas such as account based marketi...
Saturday, 29 February 2020

Website Page Load Time: Factors impacting and Tips to improve

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In today’s digital age, a website (whether B2B or B2C) is an indispensable part of any organization. Your website is nothing but a sa...
Sunday, 10 September 2017

Digital Marketing Strategies for Start-ups

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With both competitors and potential customers constantly online, digital marketing is the only way to stay ahead. A big part of marketing ...

ACCOUNT BASED MARKETING - A DIGITAL PERSPECTIVE

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Account-based marketing (ABM) is a B2B strategy that concentrates sales and marketing resources on a clearly defined set of target account...
Sunday, 8 January 2017

Buyer Journey: Mapping Digital Channels & Metrics

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My previous post on " Measuring the effectiveness of paid digital campaigns " inspired me to write this post. In fact, i encount...
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Monday, 19 December 2016

Measuring the Effectiveness of Paid Digital Campaigns

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How do you measure the effectiveness of a digital campaign? Is it sufficient to evaluate campaign performance on the basis of campaign met...